Improving Sales Force productivity during a renewal or growth phase

As the economic turn around is allowing companies to think about growth once more, the same old challenges of growing and maintain an effective sales and selling operation are still there to haunt you. The improvement in the jobs market may well increase your staff churn which makes the job of creating a stable or expanding sales and selling platform even harder.

  • Do you foresee your growth plans being limited by the capacity of your sales force to keep pace?
    No, really!?
  • Is dealing with churn in the sales force distracting you from achieving your business goals?
  • Do new recruits resist the switch to selling “your way”? Are you showing them your way?
  • Are you getting payback on budget and time spent training the sales team?


New intake intake cannot become your staff, working your way, unless you put in the effort to develop consistent selling and sales management skills, closely aligned with your operational environment, for all customer-facing staff.  An essential foundation for this to be successful will come from the introduction of your own sales and selling methodology and associated processes.

The essential components in the creation of a successful sales team are; a well executed recruitment & selection process, thorough induction/on-boarding process, commitment to on-going development based on systematic training supported by regular coaching, and committed sales leadership that recognises its primary responsibility is to help their direct reports to perform more effectively with continuous improvement being the driving principle. The final components that help to ensure success are a fully integrated sales & selling process, and a customer centric proposition.

If Sales isn’t your primary strength our Sales Academy offerings are designed to equip you and your company to recruit, train and develop a sales force with professional selling and sales management skills capable of powering your growth plans. For companies with an established sales capability the Academy can provide new and original ideas and approaches to super charge what you already have.

Basic Scope of an Academy

Basic Scope of an Academy

Drawing on talent from either raw recruits, experienced sales people from other industries, or those who wish to be cross-trained into sales from other disciplines, the service covers the complete sales organisation from basic telesales through to senior account managers, sales managers and directors.

Delivered initially as an outsourced service, you have the option to take the functioning academy model in-house at an appropriate future date or continue to use us to provide the service.

“I just wanted to write formally to thank you for delivery of a first class project. In every step you have been a pleasure to work with and have delivered on everything you offered – and more.” June 2015

Let our experts help you through the challenges of recruiting, inducting/on-boarding and developing your ever evolving sales force.

Contact us now to discuss how we can help you!

Developing professional selling and sales management skills for all your customer facing staff

Maintaining productivity in a dynamic Sales Force

Creating and maintaining a sales team with enough good staff to achieve your plans and meet your forecasts can be a problem particularly if you are growing or staff turnover is disproportionately high.

  • Do you foresee growth which will challenge your internal organisation to grow an effective sales force?
  • Is dealing with churn in the sales force distracting from your business goals?
  • Do new recruits resist the switch to selling “your way”?
  • Are you getting payback on budget and time spent training the sales team?

New intake will not be your staff, working your way, unless you develop consistent selling and sales management skills for all your customer facing staff

If Sales isn’t your primary strength our Sales Academy offerings are designed to equip any company to recruit, train and develop a sales force with professional selling and sales management skills.

Drawing on talent from either raw recruits, experienced sales people from other industries, or those who wish to be cross-trained into sales from other disciplines, the service covers the complete sales organisation from basic telesales through to senior account managers, sales managers and directors.

Delivered initially as an outsourced service, you have the option to take the functioning academy model in-house at an appropriate future date or continue to use us to provide the service.

Let experts help you through the minefield of recruiting, inducting/on-boarding and developing your ever evolving sales force. Contact us now to discuss how we can help you!

Developing professional selling and sales management skills for all your customer facing staff

Developing your sales team

Are you getting value from resources spent on training the sales team?

Kevin Young, General Manager EMEA, Skillsoft (April 2011 article “Optimising Staff Training” on www.bcs.org) suggests that for many organisations their training programme delivers little long-term value to the business – simply because employees fail to apply what they’ve learnt in a classroom environment to their daily role, whereas the potential is there for “an individual’s productivity levels to increase by eight per cent if they can apply their training to their role. That equates to 160 hours of additional output, or roughly 20 days per year”.

We wholeheartedly agree with this assessment so we design and deliver sales and sales management training totally in the context of its application, so it is relevant, it sticks, and it delivers ROI.

  • We induct staff to be your staff.
  • We educate your team to sell with ROI in mind, and support them with appropriate tools to help them compete more effectively.
  • We provide education and training programmes covering both processes and selling skills for the full sales cycle.
  • We hone their negotiating skills; with an increase in the numbers of professional buyers, ensuring that your team employs the appropriate techniques and tactics from the very start of the sales cycle, can make the difference between winning or losing.
  • We educate your technical and field staff to be more sales aware; to support your company’s selling activity in all accounts; to help you to leverage more business from existing and new customers.

To enable you to focus on your core skills, we provide the expert assistance necessary to ensure you have the sales team appropriate for taking your business to market.

“The well prepared case studies made the negotiation skills training really come to life and made people stop and think about what they are actually doing. The key to any successful training is; Did they use it and did they gain benefit from it? We certainly did. I am convinced that we successfully negotiated our way through some very tricky issues since and the way we approached them was heavily influenced by the Performative training. “

Contact us to discuss your training needs.