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Oct '06 - Dec '06 |
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A series of articles
providing guidelines for
SMEs on Mergers &
Acquisitions.
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Nov '05 - Sept '06 |
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A series of articles
addressing the value chain
of your Go-To-Market model,
including; Market Focus,
Prospecting, Creating
Customers, and Creating &
Pursuing Opportunities.
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Mar '05 |
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"Selling - the missing link in Business Strategy"
- Performative present to SMEs at Intellect's Business Growth Forum.
Access the supporting articles :
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Jan '05 |
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"Bringing 'cold calling'
into the warm!" - an
approach to achieving more
time in front of people you
can help, and an improvement
in your sales results
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Dec '04 |
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"Do you need more
business?" - a series of
articles with some good
ideas as to how you can
apply our techniques to
improving the performance of
your business and give your
business a kick start for
2005
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Nov '04 |
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"Selling the family silver"
- gaining the best value
from outsourcing in the
selling model
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July/August 2004
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"Making a connection" - cold
calling has a future, but
only if companies change
their approach to this
strategy.
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23
Mar '04
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Performative gives advice to IT Directors
to "Take control of supplier
cold calls".
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12
Jun '03
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The Times
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"Packages", including
Performative advice on
incentive packages for sales
personnel.
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May '03
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Director
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"One step beyond" Phil
Shipperlee provides a
practical view on product
diversification
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Mar '03
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Press release
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Rocket science it's not but
Performative have been
helping Biotech Students at
Queen Mary College to
understand that there is a
better approach that will
bring more predictable sales
results.
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Dec 2002
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Marketing Direct
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Every Penny counts...
Finding the right companies to contact and then
delivering the right proposition is difficult
even for large enterprises with a vast amount of money
and resources at their disposal. However, for small
to medium sized companies every penny counts. For
those of you who want to get more from your direct
marketing budgets, the following article gives
handy tips and advice from Performative as well as
other companies…
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20 Nov '02
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Holistically speaking: sales improvement and HR...
The selling operation is perhaps under more pressure
now than ever before, with less skilled sales people in
the market, more product launches, increased
competition, difficulty in differentiating products and
services, market commoditisation and a marked
shift in business-buying behaviour. Forget the short
term approach to improving the performance of sales
staff, HR needs to get holistic…
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Sept '02
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Jan '02
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Press release
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Sales Training is not enough! Performative Plc is shaking
up the sales performance improvement market with a
new approach that has a longer term and more
positive impact on a company’s overall business
performance.
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