Developing your sales team

Are you getting value from resources spent on training the sales team?

Kevin Young, General Manager EMEA, Skillsoft (April 2011 article “Optimising Staff Training” on www.bcs.org) suggests that for many organisations their training programme delivers little long-term value to the business – simply because employees fail to apply what they’ve learnt in a classroom environment to their daily role, whereas the potential is there for “an individual’s productivity levels to increase by eight per cent if they can apply their training to their role. That equates to 160 hours of additional output, or roughly 20 days per year”.

We wholeheartedly agree with this assessment so we design and deliver sales and sales management training totally in the context of its application, so it is relevant, it sticks, and it delivers ROI.

  • We induct staff to be your staff.
  • We educate your team to sell with ROI in mind, and support them with appropriate tools to help them compete more effectively.
  • We provide education and training programmes covering both processes and selling skills for the full sales cycle.
  • We hone their negotiating skills; with an increase in the numbers of professional buyers, ensuring that your team employs the appropriate techniques and tactics from the very start of the sales cycle, can make the difference between winning or losing.
  • We educate your technical and field staff to be more sales aware; to support your company’s selling activity in all accounts; to help you to leverage more business from existing and new customers.

To enable you to focus on your core skills, we provide the expert assistance necessary to ensure you have the sales team appropriate for taking your business to market.

“The well prepared case studies made the negotiation skills training really come to life and made people stop and think about what they are actually doing. The key to any successful training is; Did they use it and did they gain benefit from it? We certainly did. I am convinced that we successfully negotiated our way through some very tricky issues since and the way we approached them was heavily influenced by the Performative training. “

Contact us to discuss your training needs.