The assessment will also compare the current go to market model to the Performative Model which can
be used as a baseline against which to benchmark your current sales operation. The SMA not only looks
at whether something exists but how widely it is used, the impact it has on performance and whether
its effectiveness is monitored.
By analysing the gap between the current and desired
states we would then develop a , addressing root causes of
issues, retaining things that are working well and only
modify and add components where necessary. The end result
will be a go to market model that is specifically designed
to help you to make the improvements needed to achieve
your business goals.
The Sales Maturity Assessment is performed against
a graded baseline that identifies key attributes to
be attained in order to 'mature'. In this way it can
help you to develop and move your sales operation through
five evolutionary stages of growth and improvement from
"Ad hoc" through to "Perfecting" and then help you to
maintain, monitor and continuously improve this as your
business grows.
The Sales Maturity Assessment has been developed using 100 man years of experience, and is based on concepts from ISO 9000,
European Foundation of Quality Management (EFQM), Capability Maturity Model (CMM) and Investors In
People (IIP).
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