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To fully achieve your potential,
you need to address the root
causes rather than just the
superficial symptoms.
"If I accept
you as you are, I will make you
worse;
however if I treat you as though
you are what you are capable of
becoming,
I help you become that"
Johann Wolfgang von
Goethe
Most solutions to improving
selling performance focus only
on the
individuals who meet the
prospects and typically only on
their skills at the “point of
sale”. While improving the
selling skills of the
individuals is likely to be a
part of the solution it is
rarely, if ever, the whole
story. Focusing on the problem
at this level looks only at the
symptoms not the root causes.
Approaching this the
Performative way deals directly
with the root causes.
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