Performative - Press Archive 2002

Performative Structured Selling®

Press & PR Archive 2002

Dec 2002	Marketing Direct	Every Penny counts... Finding the right companies to contact and then delivering the right proposition is difficult even for large enterprises with a vast amount of money and resources at their disposal. However, for small to medium sized companies every penny counts. For those of you who want to get more from your direct marketing budgets, the following article gives handy tips and advice from Performative as well as other companies … Read the full text ...
20 Nov '02	HR Gateway	Holistically speaking: sales improvement and HR... The selling operation is perhaps under more pressure now than ever before, with less skilled sales people in the market, more product launches, increased competition, difficulty in differentiating products and services, market commoditisation and a marked shift in business-buying behaviour. Forget the short term approach to improving the performance of sales staff, HR needs to get holistic … Read the full text ...
Sept '02	Academy for Chief Executives	Can you afford not to play this?
Jan '02	Press release	Sales Training is not enough! Performative Plc is shaking up the sales performance improvement market with a new approach that has a longer term and more positive impact on a company’s overall business performance. Read the full text ...