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Articles

 
A series of articles on mergers & acquisitions, appeared in the monthly editions of Better Business Focus  (Oct '06 - Dec '06)

A guide for SMEs ...          A buyer's guide for SMEs ...            A seller's guide for SMEs ...

 
A series of articles on the Go to Market model, appeared in the monthly editions of Better Business Focus  (Nov '05 - Sept '06)

On Market Focus:
     Proposition ...      Who will Buy? ...      Taking the Proposition to Market ...

On Prospecting ...        

On Creating a Customers:
     A distinct process ...     Understanding the Buyer ...     Plan the Relationship ...

On Opportunity Pursuit:
     Identifying or Creating ...     Making Sales ...     Keeping a finger on the pulse ...

On The Value Chain ...       

 
  The following articles were first published on the website of the Academy for Chief Executives in December 2004

The big picture ...

Your Proposition & Target Market ...

Prospecting for Customers and Opportunities ...

Creating Customers and growing them into Strategic Accounts ...

Creating, Identifying and successfully Pursuing Opportunities ...

 

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